George Mack
George Mack
Learn the psychological frameworks George uses to craft smarter ads, sharper messaging, and ideas that spread.
Learn the psychological frameworks George uses to craft smarter ads, sharper messaging, and ideas that spread.
About
About
About
George
George
George
Mack
Mack
Mack
Chief Ad Officer at The Ad Professor
Chief Ad Officer at The Ad Professor
A writer, marketer, and entrepreneur known for his work at the intersection of psychology, mental models, and marketing. George Mack publishes essays and his widely followed “0.1% of Ideas” newsletter, where he explores timeless concepts in persuasion, decision-making, and human behavior for modern marketers. He is also the creator of High Agency, a popular essay and framework on problem solving and initiative, and the founder of The Ad Professor, a marketing agency and media brand focused on advertising psychology and strategic thinking. George also runs the hugely popular The Ad Professor X account, where he shares marketing insights, mental models, and advertising breakdowns with a global audience. His ideas have been featured on leading podcasts including Modern Wisdom.
A writer, marketer, and entrepreneur known for his work at the intersection of psychology, mental models, and marketing. George Mack publishes essays and his widely followed “0.1% of Ideas” newsletter, where he explores timeless concepts in persuasion, decision-making, and human behavior for modern marketers. He is also the creator of High Agency, a popular essay and framework on problem solving and initiative, and the founder of The Ad Professor, a marketing agency and media brand focused on advertising psychology and strategic thinking. George also runs the hugely popular The Ad Professor X account, where he shares marketing insights, mental models, and advertising breakdowns with a global audience. His ideas have been featured on leading podcasts including Modern Wisdom.
Watch
Watch
George
George
Teach
Teach
Frameworks
Frameworks
George
George
Teaches
Teaches
Timeless advertising principles and mental models that help marketers think more strategically and create more persuasive ads.
The Ad Professor Framework
The Ad Professor Framework
George’s signature framework distills timeless advertising principles into a practical system for developing stronger hooks, sharper messaging, and more persuasive creative. Students learn how to think like a professor of advertising, understanding not just what works, but why it works.
George’s signature framework distills timeless advertising principles into a practical system for developing stronger hooks, sharper messaging, and more persuasive creative. Students learn how to think like a professor of advertising, understanding not just what works, but why it works.
George’s signature framework distills timeless advertising principles into a practical system for developing stronger hooks, sharper messaging, and more persuasive creative. Students learn how to think like a professor of advertising, understanding not just what works, but why it works.
Mental Models for Marketing
Mental Models for Marketing
George teaches powerful concepts from psychology, economics, and decision-making that help marketers see problems from new angles. These mental models become strategic tools for uncovering better ideas, identifying hidden opportunities, and crafting more effective campaigns.
George teaches powerful concepts from psychology, economics, and decision-making that help marketers see problems from new angles. These mental models become strategic tools for uncovering better ideas, identifying hidden opportunities, and crafting more effective campaigns.
George teaches powerful concepts from psychology, economics, and decision-making that help marketers see problems from new angles. These mental models become strategic tools for uncovering better ideas, identifying hidden opportunities, and crafting more effective campaigns.
High Agency Thinking
High Agency Thinking
One of George’s most influential ideas is High Agency - the ability to take initiative, solve problems creatively, and find unconventional paths to results. Students learn how to think independently, challenge assumptions, and approach marketing with greater resourcefulness and confidence.
One of George’s most influential ideas is High Agency - the ability to take initiative, solve problems creatively, and find unconventional paths to results. Students learn how to think independently, challenge assumptions, and approach marketing with greater resourcefulness and confidence.
One of George’s most influential ideas is High Agency - the ability to take initiative, solve problems creatively, and find unconventional paths to results. Students learn how to think independently, challenge assumptions, and approach marketing with greater resourcefulness and confidence.
Behavioral Science & Persuasion
Behavioral Science & Persuasion
At the core of George’s teaching is a deep understanding of human behavior. Students learn why people pay attention, what drives decision-making, and how to apply psychological triggers to write ads and messages that resonate and convert.
At the core of George’s teaching is a deep understanding of human behavior. Students learn why people pay attention, what drives decision-making, and how to apply psychological triggers to write ads and messages that resonate and convert.
At the core of George’s teaching is a deep understanding of human behavior. Students learn why people pay attention, what drives decision-making, and how to apply psychological triggers to write ads and messages that resonate and convert.
Courses Taught by
Courses Taught by
George
George
Timeless advertising principles and mental models that help marketers think more strategically and create more persuasive ads.
COURSE 402
How to Make Great Ads
Learn the counter-intuitive inversion technique that reveals what makes ads exceptional by first understanding failure.
Advertising Psychology
Mental Models
Persuasion
Strategic Thinking
COURSE 402
How to Make Great Ads
Learn the counter-intuitive inversion technique that reveals what makes ads exceptional by first understanding failure.
Advertising Psychology
Mental Models
Persuasion
Strategic Thinking
COURSE 402
How to Make Great Ads
Learn the counter-intuitive inversion technique that reveals what makes ads exceptional by first understanding failure.
Advertising Psychology
Mental Models
Persuasion
Strategic Thinking
Background & Experience
Background & Experience
Chief Ad Officer
Chief Ad Officer
The Ad Professor
The Ad Professor
Creator
Creator
0.1% Newsletter
0.1% Newsletter
Writer & Speaker
Writer & Speaker
Marketing, Psychology & Mental Models
Marketing, Psychology & Mental Models
Creator
Creator
High Agency
High Agency
Articles featuring
Articles featuring
George
George
In-depth insights from courses and frameworks
Meet the Professors Shaping the Future of Creative Strategy
Attend premium video lessons led by world-class experts from Meta, Google, top agencies, and high-performing brands, all focused on helping you become an AI-powered Creative Leader.
Zach Murray
Founder, Foreplay
Carlotta Costanzo
Creative Performance Director at GAIN
Mirella Crespi
CEO at Creative Milkshake
Seth Godin
Marketing Visionary
Ashley Vinson
Ex-Creative Agency Partner @ Meta
Rory Flynn
Founder of Systematiq AI
George Mack
Chief Ad Officer at Ad professor
Udi Avital
Head of Creative at Meta
Chloe Rhys
VP of Creative at OpenStore
Reza Khadjavi
CEO of Motion Analytics
Meet the Professors Shaping the Future of Creative Strategy
Attend premium video lessons led by world-class experts from Meta, Google, top agencies, and high-performing brands, all focused on helping you become an AI-powered Creative Leader.
Zach Murray
Founder, Foreplay
Carlotta Costanzo
Creative Performance Director at GAIN
Mirella Crespi
CEO at Creative Milkshake
Seth Godin
Marketing Visionary
Ashley Vinson
Ex-Creative Agency Partner @ Meta
Rory Flynn
Founder of Systematiq AI
George Mack
Chief Ad Officer at Ad professor
Udi Avital
Head of Creative at Meta
Chloe Rhys
VP of Creative at OpenStore
Reza Khadjavi
CEO of Motion Analytics
Meet the Professors Shaping the Future of Creative Strategy
Attend premium video lessons led by world-class experts from Meta, Google, top agencies, and high-performing brands, all focused on helping you become an AI-powered Creative Leader.
Zach Murray
Founder, Foreplay
Carlotta Costanzo
Creative Performance Director at GAIN
Mirella Crespi
CEO at Creative Milkshake
Seth Godin
Marketing Visionary
Ashley Vinson
Ex-Creative Agency Partner @ Meta
Rory Flynn
Founder of Systematiq AI
George Mack
Chief Ad Officer at Ad professor
Udi Avital
Head of Creative at Meta
Chloe Rhys
VP of Creative at OpenStore
Reza Khadjavi
CEO of Motion Analytics
Learn from George at Ad Creative Academy
Learn from George at Ad Creative Academy
Get certified in creative strategy with 30+ courses, 350+ templates, and access to the industry's leading minds.
Get certified in creative strategy with 30+ courses, 350+ templates, and access to the industry's leading minds.
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Ad Creative Academy Ltd • © All Rights Reserved
Stay up to date with the Academy
Ad Creative Academy Ltd • © All Rights Reserved
Stay up to date with the Academy
Ad Creative Academy Ltd • © All Rights Reserved