Chloe Rhys

Chloe Rhys

Master the frameworks Chloe uses to plan creative sprints, direct UGC talent, and improve ad performance.

Master the frameworks Chloe uses to plan creative sprints, direct UGC talent, and improve ad performance.

About

About

About

Chloe

Chloe

Chloe

Rhys

Rhys

Rhys

Ex-Exec Creative Director at TubeScience

Ex-Exec Creative Director at TubeScience

A creative strategist and performance marketer specializing in creative operations, paid social advertising, and scalable content production. Chloe currently works at OpenStore, where she focuses on creative strategy and performance-driven marketing for ecommerce brands. Prior to this, Chloe served as Executive Creative Director at TubeScience, where she led creative development for high-volume direct response advertising campaigns.

Across both agency and brand-side roles, Chloe has developed expertise in UGC advertising, creative sprint planning, performance analysis, and production systems for modern paid social campaigns.

A creative strategist and performance marketer specializing in creative operations, paid social advertising, and scalable content production. Chloe currently works at OpenStore, where she focuses on creative strategy and performance-driven marketing for ecommerce brands. Prior to this, Chloe served as Executive Creative Director at TubeScience, where she led creative development for high-volume direct response advertising campaigns.

Across both agency and brand-side roles, Chloe has developed expertise in UGC advertising, creative sprint planning, performance analysis, and production systems for modern paid social campaigns.

Watch

Watch

Chloe

Chloe

Teach

Teach

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Frameworks

Frameworks

Chloe

Chloe

Teaches

Teaches

Operational systems for planning, producing, and optimizing high-performing creative at scale.

Creative Sprint Planning

Creative Sprint Planning

Chloe teaches how high-performing teams organize creative production through structured sprint planning. Students learn how to prioritize concepts, manage timelines, align stakeholders, and create a repeatable system for producing ads consistently without chaos or bottlenecks.

Chloe teaches how high-performing teams organize creative production through structured sprint planning. Students learn how to prioritize concepts, manage timelines, align stakeholders, and create a repeatable system for producing ads consistently without chaos or bottlenecks.

Chloe teaches how high-performing teams organize creative production through structured sprint planning. Students learn how to prioritize concepts, manage timelines, align stakeholders, and create a repeatable system for producing ads consistently without chaos or bottlenecks.

UGC Direction Framework

UGC Direction Framework

Strong UGC ads require more than just hiring creators. Chloe teaches students how to cast talent, write effective briefs, direct creators clearly, and guide performance to produce content that feels authentic while still driving measurable results.

Strong UGC ads require more than just hiring creators. Chloe teaches students how to cast talent, write effective briefs, direct creators clearly, and guide performance to produce content that feels authentic while still driving measurable results.

Strong UGC ads require more than just hiring creators. Chloe teaches students how to cast talent, write effective briefs, direct creators clearly, and guide performance to produce content that feels authentic while still driving measurable results.

Performance Metrics System

Performance Metrics System

Creative decisions should be driven by data, not guesswork. Chloe breaks down the key metrics behind paid social performance, including Thumbstop Rate, CTR, Hook Rate, and Hold Rate, helping students understand what signals creative success and where to optimize.

Creative decisions should be driven by data, not guesswork. Chloe breaks down the key metrics behind paid social performance, including Thumbstop Rate, CTR, Hook Rate, and Hold Rate, helping students understand what signals creative success and where to optimize.

Creative decisions should be driven by data, not guesswork. Chloe breaks down the key metrics behind paid social performance, including Thumbstop Rate, CTR, Hook Rate, and Hold Rate, helping students understand what signals creative success and where to optimize.

Creative Operations Workflow

Creative Operations Workflow

From briefing and production to feedback and iteration, Chloe teaches the systems that keep creative teams moving efficiently. Students learn how to streamline collaboration, improve communication, and operationalize creative strategy across modern paid social campaigns.

From briefing and production to feedback and iteration, Chloe teaches the systems that keep creative teams moving efficiently. Students learn how to streamline collaboration, improve communication, and operationalize creative strategy across modern paid social campaigns.

From briefing and production to feedback and iteration, Chloe teaches the systems that keep creative teams moving efficiently. Students learn how to streamline collaboration, improve communication, and operationalize creative strategy across modern paid social campaigns.

Courses Taught by

Courses Taught by

Chloe

Chloe

Operational systems for planning, producing, and optimizing high-performing creative at scale.

COURSE 402

Key Metrics, Thumbstop & CTR Tactics

Master the metrics and techniques that stop thumbs, capture attention, and drive clickthrough rates.

Thumbstop Rate

CTR Optimization

Creative Performance

Hook Development

COURSE 402

Key Metrics, Thumbstop & CTR Tactics

Master the metrics and techniques that stop thumbs, capture attention, and drive clickthrough rates.

Thumbstop Rate

CTR Optimization

Creative Performance

Hook Development

COURSE 402

Key Metrics, Thumbstop & CTR Tactics

Master the metrics and techniques that stop thumbs, capture attention, and drive clickthrough rates.

Thumbstop Rate

CTR Optimization

Creative Performance

Hook Development

COURSE 502

How to Cast and Direct UGC Talent Effectively

Master the art of casting creator talent and directing authentic performances that drive conversion.

UGC Advertising

Creator Briefing

Talent Direction

Content Production

COURSE 502

How to Cast and Direct UGC Talent Effectively

Master the art of casting creator talent and directing authentic performances that drive conversion.

UGC Advertising

Creator Briefing

Talent Direction

Content Production

COURSE 502

How to Cast and Direct UGC Talent Effectively

Master the art of casting creator talent and directing authentic performances that drive conversion.

UGC Advertising

Creator Briefing

Talent Direction

Content Production

COURSE 703

Sprint Planning & Creative Volume

Master sprint planning methodologies that organize creative development into systematic, manageable workflows.

Sprint Planning

Creative Operations

Creative Volume

Production Systems

COURSE 703

Sprint Planning & Creative Volume

Master sprint planning methodologies that organize creative development into systematic, manageable workflows.

Sprint Planning

Creative Operations

Creative Volume

Production Systems

COURSE 703

Sprint Planning & Creative Volume

Master sprint planning methodologies that organize creative development into systematic, manageable workflows.

Sprint Planning

Creative Operations

Creative Volume

Production Systems

Worksheets & Resources Made by

Worksheets & Resources Made by

Chloe

Chloe

Deep-dive modules across the Ad Creative Academy curriculum, from foundational research to advanced creative systems

Content Creator Brief Template

A plug-and-play briefing template for outlining hooks, messaging, deliverables, references, and creative direction when working with UGC creators and content talent.

Example Content Creator Brief

A real-world example showing how Chloe structures creator briefs to align messaging, performance goals, and production expectations for paid social campaigns.

Sprint Planning Operation System Worksheet

A practical worksheet for organizing creative sprints, managing production timelines, tracking deliverables, and coordinating high-volume creative output across teams.

Creative Sprint Planning Template

A repeatable planning template designed to help creative teams structure production cycles, prioritize concepts, and streamline campaign execution more efficiently.

Background & Experience

Background & Experience

TubeScience

TubeScience

ex-Executive Creative Director

ex-Executive Creative Director

OpenStore

OpenStore

Creative Strategy Lead

Creative Strategy Lead

Meet the Professors Shaping the Future of Creative Strategy

Attend premium video lessons led by world-class experts from Meta, Google, top agencies, and high-performing brands, all focused on helping you become an AI-powered Creative Leader.

  • Zach Murray

    Founder, Foreplay

  • Carlotta Costanzo

    Creative Performance Director at GAIN

  • Mirella Crespi

    CEO at Creative Milkshake

  • Seth Godin

    Marketing Visionary

  • Ashley Vinson

    Ex-Creative Agency Partner @ Meta

  • Rory Flynn

    Founder of Systematiq AI

  • George Mack

    Chief Ad Officer at Ad professor

  • Udi Avital

    Head of Creative at Meta

  • Chloe Rhys

    VP of Creative at OpenStore

  • Reza Khadjavi

    CEO of Motion Analytics

Meet the Professors Shaping the Future of Creative Strategy

Attend premium video lessons led by world-class experts from Meta, Google, top agencies, and high-performing brands, all focused on helping you become an AI-powered Creative Leader.

  • Zach Murray

    Founder, Foreplay

  • Carlotta Costanzo

    Creative Performance Director at GAIN

  • Mirella Crespi

    CEO at Creative Milkshake

  • Seth Godin

    Marketing Visionary

  • Ashley Vinson

    Ex-Creative Agency Partner @ Meta

  • Rory Flynn

    Founder of Systematiq AI

  • George Mack

    Chief Ad Officer at Ad professor

  • Udi Avital

    Head of Creative at Meta

  • Chloe Rhys

    VP of Creative at OpenStore

  • Reza Khadjavi

    CEO of Motion Analytics

Meet the Professors Shaping the Future of Creative Strategy

Attend premium video lessons led by world-class experts from Meta, Google, top agencies, and high-performing brands, all focused on helping you become an AI-powered Creative Leader.

  • Zach Murray

    Founder, Foreplay

  • Carlotta Costanzo

    Creative Performance Director at GAIN

  • Mirella Crespi

    CEO at Creative Milkshake

  • Seth Godin

    Marketing Visionary

  • Ashley Vinson

    Ex-Creative Agency Partner @ Meta

  • Rory Flynn

    Founder of Systematiq AI

  • George Mack

    Chief Ad Officer at Ad professor

  • Udi Avital

    Head of Creative at Meta

  • Chloe Rhys

    VP of Creative at OpenStore

  • Reza Khadjavi

    CEO of Motion Analytics

Learn from Chloe at Ad Creative Academy

Learn from Chloe at Ad Creative Academy

Get certified in creative strategy with 30+ courses, 350+ templates, and access to the industry's leading minds.

Get certified in creative strategy with 30+ courses, 350+ templates, and access to the industry's leading minds.

The World's Premier Certification for AI-Focused Creative Strategy

Stay up to date with the Academy

Ad Creative Academy Ltd • © All Rights Reserved

The World's Premier Certification for AI-Focused Creative Strategy

Stay up to date with the Academy

Ad Creative Academy Ltd • © All Rights Reserved

The World's Premier Certification for AI-Focused Creative Strategy

Stay up to date with the Academy

Ad Creative Academy Ltd • © All Rights Reserved