Carlotta Costanzo
Carlotta Costanzo
Master the creative testing and cross-channel strategies Carlotta uses to identify winning ads and scale them across every stage of the funnel.
Master the creative testing and cross-channel strategies Carlotta uses to identify winning ads and scale them across every stage of the funnel.
About
About
About
Carlotta
Carlotta
Carlotta
Costanzo
Costanzo
Costanzo
Creative Performance Director at GAIN
Creative Performance Director at GAIN
A performance creative strategist specializing in creative testing, cross-channel strategy, and data-driven advertising. Carlotta currently serves as Director of Performance Creative at GAIN, where she helps brands build and scale high-performing ad creative across platforms including Meta, TikTok, YouTube, and Google.
A performance creative strategist specializing in creative testing, cross-channel strategy, and data-driven advertising. Carlotta currently serves as Director of Performance Creative at GAIN, where she helps brands build and scale high-performing ad creative across platforms including Meta, TikTok, YouTube, and Google.
10+
Performance Metrics Taught
£100M+
Annual Media Spend Analyzed
1000s
Of Ads Tested & Optimized
Watch
Watch
Carlotta
Carlotta
Teach
Teach
Frameworks
Frameworks
Carlotta
Carlotta
Teaches
Teaches
A testing-first, cross-channel approach to performance creative that turns data into smarter advertising decisions.
Structured Testing Framework
Structured Testing Framework
Carlotta’s methodology begins with disciplined experimentation, not random iteration. Students learn how to design clean creative tests, isolate variables, and compare concepts systematically so every result leads to a clear next step. The goal is to remove guesswork and build confidence in what to scale.
Carlotta’s methodology begins with disciplined experimentation, not random iteration. Students learn how to design clean creative tests, isolate variables, and compare concepts systematically so every result leads to a clear next step. The goal is to remove guesswork and build confidence in what to scale.
Carlotta’s methodology begins with disciplined experimentation, not random iteration. Students learn how to design clean creative tests, isolate variables, and compare concepts systematically so every result leads to a clear next step. The goal is to remove guesswork and build confidence in what to scale.
Cross-Channel Creative Strategy
Cross-Channel Creative Strategy
Carlotta teaches how to adapt winning concepts across Meta, TikTok, YouTube, and Google while preserving the core message. Students learn how platform behavior, audience intent, and creative format influence performance at every stage of the funnel.
Carlotta teaches how to adapt winning concepts across Meta, TikTok, YouTube, and Google while preserving the core message. Students learn how platform behavior, audience intent, and creative format influence performance at every stage of the funnel.
Carlotta teaches how to adapt winning concepts across Meta, TikTok, YouTube, and Google while preserving the core message. Students learn how platform behavior, audience intent, and creative format influence performance at every stage of the funnel.
Metrics-Driven Optimization Loop
Metrics-Driven Optimization Loop
At the center of Carlotta’s approach is a continuous cycle of Testing → Measurement → Analysis → Iteration. By interpreting metrics such as Hook Rate, Hold Rate, CTR, CVR, CPA, and ROAS, students learn to identify exactly which creative elements are driving performance and where to optimize next.
At the center of Carlotta’s approach is a continuous cycle of Testing → Measurement → Analysis → Iteration. By interpreting metrics such as Hook Rate, Hold Rate, CTR, CVR, CPA, and ROAS, students learn to identify exactly which creative elements are driving performance and where to optimize next.
At the center of Carlotta’s approach is a continuous cycle of Testing → Measurement → Analysis → Iteration. By interpreting metrics such as Hook Rate, Hold Rate, CTR, CVR, CPA, and ROAS, students learn to identify exactly which creative elements are driving performance and where to optimize next.
Full-Funnel Scaling System
Full-Funnel Scaling System
The ultimate goal is a repeatable creative engine that works across awareness, consideration, and conversion. Carlotta teaches students how to connect testing, analytics, and funnel strategy into one integrated system that turns winning ads into scalable, cross-channel campaigns.
The ultimate goal is a repeatable creative engine that works across awareness, consideration, and conversion. Carlotta teaches students how to connect testing, analytics, and funnel strategy into one integrated system that turns winning ads into scalable, cross-channel campaigns.
The ultimate goal is a repeatable creative engine that works across awareness, consideration, and conversion. Carlotta teaches students how to connect testing, analytics, and funnel strategy into one integrated system that turns winning ads into scalable, cross-channel campaigns.
Courses Taught by
Courses Taught by
Carlotta
Carlotta
A testing-first, cross-channel approach to performance creative that turns data into smarter advertising decisions.
COURSE 230
Cross-Channel Strategies
Master multi-platform advertising by balancing push and pull strategies throughout the customer journey.
Cross-Channel Strategy
Funnel Strategy
Platform Adaptation
Creative Scaling
COURSE 230
Cross-Channel Strategies
Master multi-platform advertising by balancing push and pull strategies throughout the customer journey.
Cross-Channel Strategy
Funnel Strategy
Platform Adaptation
Creative Scaling
COURSE 230
Cross-Channel Strategies
Master multi-platform advertising by balancing push and pull strategies throughout the customer journey.
Cross-Channel Strategy
Funnel Strategy
Platform Adaptation
Creative Scaling
COURSE 602
Creative Testing Best Practices
Master the metrics and techniques that stop thumbs, capture attention, and drive click-through rates.
Creative Testing
Performance Metrics
Structured Experimentation
Creative Analysis
COURSE 602
Creative Testing Best Practices
Master the metrics and techniques that stop thumbs, capture attention, and drive click-through rates.
Creative Testing
Performance Metrics
Structured Experimentation
Creative Analysis
COURSE 602
Creative Testing Best Practices
Master the metrics and techniques that stop thumbs, capture attention, and drive click-through rates.
Creative Testing
Performance Metrics
Structured Experimentation
Creative Analysis
Worksheets & Resources Made by
Worksheets & Resources Made by
Carlotta
Carlotta
Deep-dive modules across the Ad Creative Academy curriculum, from foundational research to advanced creative systems
AI Prompt: Cross-Vertical Creative Inspiration Finder
Generate fresh ad concepts by using AI to uncover high-performing creative ideas, messaging angles, and visual patterns from other industries that can be adapted to your own market.
Background & Experience
Background & Experience
GAIN
GAIN
Performance Creative Director
Performance Creative Director
£100M+
£100M+
Annual Media Spend Analyzed
Annual Media Spend Analyzed
Ex-Creative Strategist
Ex-Creative Strategist
CreativeX
CreativeX
Cross-Channel Expert
Cross-Channel Expert
Meta, TikTok, YouTube, Google
Meta, TikTok, YouTube, Google
Articles featuring
Articles featuring
Carlotta
Carlotta
In-depth insights from courses and frameworks
Creative Testing and Performance
How to Build a Creative Testing System That Actually Scales
Learn the complete creative testing system from 3 Ad Creative Academy professors. Find your unicorn ad, build testing frameworks, and scale to 50-100 ads per week.
Creative Strategy
21 Creative Strategy Frameworks Used by Top Brands (With Templates)
Learn 21 creative strategy frameworks top brands use, with examples and templates to improve paid social performance.
Creative Strategy
Ad Creative Academy Review 2026: Is the $2,499 Certification Worth It?
Thinking about becoming a certified creative strategist? This 2026 review breaks down our course. Discover what it teaches, who it's for, and if it aligns with your goals.
Meet the Professors Shaping the Future of Creative Strategy
Attend premium video lessons led by world-class experts from Meta, Google, top agencies, and high-performing brands, all focused on helping you become an AI-powered Creative Leader.
Zach Murray
Founder, Foreplay
Carlotta Costanzo
Creative Performance Director at GAIN
Mirella Crespi
CEO at Creative Milkshake
Seth Godin
Marketing Visionary
Ashley Vinson
Ex-Creative Agency Partner @ Meta
Rory Flynn
Founder of Systematiq AI
George Mack
Chief Ad Officer at Ad professor
Udi Avital
Head of Creative at Meta
Chloe Rhys
VP of Creative at OpenStore
Reza Khadjavi
CEO of Motion Analytics
Meet the Professors Shaping the Future of Creative Strategy
Attend premium video lessons led by world-class experts from Meta, Google, top agencies, and high-performing brands, all focused on helping you become an AI-powered Creative Leader.
Zach Murray
Founder, Foreplay
Carlotta Costanzo
Creative Performance Director at GAIN
Mirella Crespi
CEO at Creative Milkshake
Seth Godin
Marketing Visionary
Ashley Vinson
Ex-Creative Agency Partner @ Meta
Rory Flynn
Founder of Systematiq AI
George Mack
Chief Ad Officer at Ad professor
Udi Avital
Head of Creative at Meta
Chloe Rhys
VP of Creative at OpenStore
Reza Khadjavi
CEO of Motion Analytics
Meet the Professors Shaping the Future of Creative Strategy
Attend premium video lessons led by world-class experts from Meta, Google, top agencies, and high-performing brands, all focused on helping you become an AI-powered Creative Leader.
Zach Murray
Founder, Foreplay
Carlotta Costanzo
Creative Performance Director at GAIN
Mirella Crespi
CEO at Creative Milkshake
Seth Godin
Marketing Visionary
Ashley Vinson
Ex-Creative Agency Partner @ Meta
Rory Flynn
Founder of Systematiq AI
George Mack
Chief Ad Officer at Ad professor
Udi Avital
Head of Creative at Meta
Chloe Rhys
VP of Creative at OpenStore
Reza Khadjavi
CEO of Motion Analytics
Learn from Carlotta at Ad Creative Academy
Learn from Carlotta at Ad Creative Academy
Get certified in creative strategy with 30+ courses, 350+ templates, and access to the industry's leading minds.
Get certified in creative strategy with 30+ courses, 350+ templates, and access to the industry's leading minds.
Stay up to date with the Academy
Ad Creative Academy Ltd • © All Rights Reserved
Stay up to date with the Academy
Ad Creative Academy Ltd • © All Rights Reserved
Stay up to date with the Academy
Ad Creative Academy Ltd • © All Rights Reserved