Ashley Vinson

Ashley Vinson

Master the fundamentals of Meta Ads from understanding the algorithm, targeting, placements to ad creative best practices from an ex-Meta leader.

Master the fundamentals of Meta Ads from understanding the algorithm, targeting, placements to ad creative best practices from an ex-Meta leader.

About

About

About

Ashley

Ashley

Ashley

Vinson

Vinson

Vinson

Ex-Meta, Founder of Outcome Company

Ex-Meta, Founder of Outcome Company

Ashley Vinson is a digital marketing strategist and media buying expert with a background spanning both traditional advertising and performance marketing. She began her career at boutique creative agencies before working at leading global networks including BBDO, DDB Worldwide, and Tribal DDB, where she helped develop integrated campaigns for major brands. Ashley later held roles at Twitter and Meta, where she served as a Creative Agency Partner, working with brands and agencies to improve creative effectiveness and adapt to the evolving digital landscape. Today, Ashley combines deep platform expertise with a strategic understanding of both media and creative, helping marketers build more effective campaigns across Facebook and Instagram.

Ashley Vinson is a digital marketing strategist and media buying expert with a background spanning both traditional advertising and performance marketing. She began her career at boutique creative agencies before working at leading global networks including BBDO, DDB Worldwide, and Tribal DDB, where she helped develop integrated campaigns for major brands. Ashley later held roles at Twitter and Meta, where she served as a Creative Agency Partner, working with brands and agencies to improve creative effectiveness and adapt to the evolving digital landscape. Today, Ashley combines deep platform expertise with a strategic understanding of both media and creative, helping marketers build more effective campaigns across Facebook and Instagram.

20+

Years in Marketing

100+

International Speaking Engagements

8+

Years in Global Advertising Agencies

Watch

Watch

Ashley

Ashley

Teach

Teach

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Frameworks

Frameworks

Ashley

Ashley

Teaches

Teaches

A practical, platform-specific approach to building, optimizing, and scaling profitable campaigns on Meta

Meta Ads Blueprint

Meta Ads Blueprint

Ashley’s core framework breaks down the essential components of a successful Meta Ads account, from campaign objectives and account structure to audience strategy and optimization. Students learn how to build campaigns with clarity and confidence, whether they are launching their first ad set or managing large-scale budgets.

Ashley’s core framework breaks down the essential components of a successful Meta Ads account, from campaign objectives and account structure to audience strategy and optimization. Students learn how to build campaigns with clarity and confidence, whether they are launching their first ad set or managing large-scale budgets.

Ashley’s core framework breaks down the essential components of a successful Meta Ads account, from campaign objectives and account structure to audience strategy and optimization. Students learn how to build campaigns with clarity and confidence, whether they are launching their first ad set or managing large-scale budgets.

Testing & Optimization Framework

Testing & Optimization Framework

High-performing campaigns are built through disciplined experimentation. Ashley teaches students how to test audiences, creatives, offers, and landing pages systematically, then use performance data to identify what is working and where to optimize next.

High-performing campaigns are built through disciplined experimentation. Ashley teaches students how to test audiences, creatives, offers, and landing pages systematically, then use performance data to identify what is working and where to optimize next.

High-performing campaigns are built through disciplined experimentation. Ashley teaches students how to test audiences, creatives, offers, and landing pages systematically, then use performance data to identify what is working and where to optimize next.

Scaling System

Scaling System

Once campaigns are profitable, the challenge becomes increasing spend without sacrificing efficiency. Ashley shares practical methods for budget scaling, campaign expansion, and performance monitoring to help marketers grow results while maintaining stable acquisition costs.

Once campaigns are profitable, the challenge becomes increasing spend without sacrificing efficiency. Ashley shares practical methods for budget scaling, campaign expansion, and performance monitoring to help marketers grow results while maintaining stable acquisition costs.

Once campaigns are profitable, the challenge becomes increasing spend without sacrificing efficiency. Ashley shares practical methods for budget scaling, campaign expansion, and performance monitoring to help marketers grow results while maintaining stable acquisition costs.

Full-Funnel Meta Strategy

Full-Funnel Meta Strategy

Meta Ads do not operate in isolation. Ashley teaches how to align campaign objectives, creative, and targeting with each stage of the customer journey, from awareness and consideration to conversion and retention.

Meta Ads do not operate in isolation. Ashley teaches how to align campaign objectives, creative, and targeting with each stage of the customer journey, from awareness and consideration to conversion and retention.

Meta Ads do not operate in isolation. Ashley teaches how to align campaign objectives, creative, and targeting with each stage of the customer journey, from awareness and consideration to conversion and retention.

Courses Taught by

Courses Taught by

Ashley

Ashley

A practical, platform-specific approach to building, optimizing, and scaling profitable campaigns on Meta

COURSE 201

Meta Blueprint: Mastering the Essentials of Meta Ads

Master Meta's advertising ecosystem including the algorithm, auction system, and sophisticated targeting capabilities.

Meta Ads

Media Buying

Campaign Optimization

Scaling Strategies

COURSE 201

Meta Blueprint: Mastering the Essentials of Meta Ads

Master Meta's advertising ecosystem including the algorithm, auction system, and sophisticated targeting capabilities.

Meta Ads

Media Buying

Campaign Optimization

Scaling Strategies

COURSE 201

Meta Blueprint: Mastering the Essentials of Meta Ads

Master Meta's advertising ecosystem including the algorithm, auction system, and sophisticated targeting capabilities.

Meta Ads

Media Buying

Campaign Optimization

Scaling Strategies

Background & Experience

Background & Experience

Founder

Founder

Outcome Company

Outcome Company

Meta Ads Expert

Meta Ads Expert

Facebook & Instagram Advertising

Facebook & Instagram Advertising

Speaker

Speaker

Ad World, Industry Events

Ad World, Industry Events

Agency Background

Agency Background

BBDO, DDB, Tribal DDB

BBDO, DDB, Tribal DDB

Meet the Professors Shaping the Future of Creative Strategy

Attend premium video lessons led by world-class experts from Meta, Google, top agencies, and high-performing brands, all focused on helping you become an AI-powered Creative Leader.

  • Zach Murray

    Founder, Foreplay

  • Carlotta Costanzo

    Creative Performance Director at GAIN

  • Mirella Crespi

    CEO at Creative Milkshake

  • Seth Godin

    Marketing Visionary

  • Ashley Vinson

    Ex-Creative Agency Partner @ Meta

  • Rory Flynn

    Founder of Systematiq AI

  • George Mack

    Chief Ad Officer at Ad professor

  • Udi Avital

    Head of Creative at Meta

  • Chloe Rhys

    VP of Creative at OpenStore

  • Reza Khadjavi

    CEO of Motion Analytics

Meet the Professors Shaping the Future of Creative Strategy

Attend premium video lessons led by world-class experts from Meta, Google, top agencies, and high-performing brands, all focused on helping you become an AI-powered Creative Leader.

  • Zach Murray

    Founder, Foreplay

  • Carlotta Costanzo

    Creative Performance Director at GAIN

  • Mirella Crespi

    CEO at Creative Milkshake

  • Seth Godin

    Marketing Visionary

  • Ashley Vinson

    Ex-Creative Agency Partner @ Meta

  • Rory Flynn

    Founder of Systematiq AI

  • George Mack

    Chief Ad Officer at Ad professor

  • Udi Avital

    Head of Creative at Meta

  • Chloe Rhys

    VP of Creative at OpenStore

  • Reza Khadjavi

    CEO of Motion Analytics

Meet the Professors Shaping the Future of Creative Strategy

Attend premium video lessons led by world-class experts from Meta, Google, top agencies, and high-performing brands, all focused on helping you become an AI-powered Creative Leader.

  • Zach Murray

    Founder, Foreplay

  • Carlotta Costanzo

    Creative Performance Director at GAIN

  • Mirella Crespi

    CEO at Creative Milkshake

  • Seth Godin

    Marketing Visionary

  • Ashley Vinson

    Ex-Creative Agency Partner @ Meta

  • Rory Flynn

    Founder of Systematiq AI

  • George Mack

    Chief Ad Officer at Ad professor

  • Udi Avital

    Head of Creative at Meta

  • Chloe Rhys

    VP of Creative at OpenStore

  • Reza Khadjavi

    CEO of Motion Analytics

Learn from Ashley at Ad Creative Academy

Learn from Ashley at Ad Creative Academy

Get certified in creative strategy with 30+ courses, 350+ templates, and access to the industry's leading minds.

Get certified in creative strategy with 30+ courses, 350+ templates, and access to the industry's leading minds.

The World's Premier Certification for AI-Focused Creative Strategy

Stay up to date with the Academy

Ad Creative Academy Ltd • © All Rights Reserved

The World's Premier Certification for AI-Focused Creative Strategy

Stay up to date with the Academy

Ad Creative Academy Ltd • © All Rights Reserved

The World's Premier Certification for AI-Focused Creative Strategy

Stay up to date with the Academy

Ad Creative Academy Ltd • © All Rights Reserved