A content strategist, creator, and founder of new norml media, a social media agency specializing in organic content, short-form video, and audience growth. Over the past decade, Luke has helped brands build high-performing content engines that have generated more than 2.5 billion organic views, over 2 million followers, and thousands of viral videos across platforms. His work spans both organic and paid social, combining creative strategy, storytelling, and performance-driven execution to create content that captures attention and drives measurable business results.

Luke has worked with brands ranging from startups to global software companies, helping teams develop content systems that consistently produce engaging, shareable, and scalable content.