Mirella Crespi
Mirella Crespi
Join the world’s first Academy for Creative Strategy taught by the most brilliant minds in direct response advertising
Join the world’s first Academy for Creative Strategy taught by the most brilliant minds in direct response advertising
About
About
Mirella Crespi
Mirella Crespi
CEO at Creative Milkshake
Head of Creative Strategy & Research
Founder of Creative Milkshake, a leading performance creative agency serving global brands like Canva, American Express, Vinted, Wise, Ubisoft and more. Mirella has spent over a decade at the intersection of data and creativity, building the frameworks and systems that top-performing brands use to scale their advertising. She now teaches everything she knows at Ad Creative Academy.
10+
Years in Creative Strategy
500+
Students Certified
6
Courses at ACA
Watch
Watch
Mirella
Mirella
Teach
Teach
Preview a lesson from the Creative Strategy & Research module
Preview a lesson from the Creative Strategy & Research module
How
How
Mirella
Mirella
Teaches
Teaches
A research-first, systems-based approach to creative strategy that turns intuition into repeatable processes
Deep Research First
Deep Research First
Mirella's philosophy starts with rigorous research, not brainstorming. Every creative decision is informed by audience analysis, competitive auditing, review mining, and performance data. She teaches students to build research-backed creative briefs so thorough they practically write the ad themselves. The best creatives are discovered through research, not invented through guesswork.
Mirella's philosophy starts with rigorous research, not brainstorming. Every creative decision is informed by audience analysis, competitive auditing, review mining, and performance data. She teaches students to build research-backed creative briefs so thorough they practically write the ad themselves. The best creatives are discovered through research, not invented through guesswork.
Mirella's philosophy starts with rigorous research, not brainstorming. Every creative decision is informed by audience analysis, competitive auditing, review mining, and performance data. She teaches students to build research-backed creative briefs so thorough they practically write the ad themselves. The best creatives are discovered through research, not invented through guesswork.
Modular Creative System
Modular Creative System
Mirella's signature Building Blocks framework breaks every creative into modular, reusable components: hooks, problem blocks, proof elements, demonstrations, and CTAs. Students learn to deconstruct top performers, catalogue each element by function, and recombine them systematically. One winning concept becomes 50 strategic variations.
Mirella's signature Building Blocks framework breaks every creative into modular, reusable components: hooks, problem blocks, proof elements, demonstrations, and CTAs. Students learn to deconstruct top performers, catalogue each element by function, and recombine them systematically. One winning concept becomes 50 strategic variations.
Mirella's signature Building Blocks framework breaks every creative into modular, reusable components: hooks, problem blocks, proof elements, demonstrations, and CTAs. Students learn to deconstruct top performers, catalogue each element by function, and recombine them systematically. One winning concept becomes 50 strategic variations.
Data-Driven Feedback Loop
Data-Driven Feedback Loop
At the core of Mirella's approach is a continuous feedback loop: Strategy to Structured Testing to Analysis to Iteration, back to Strategy. Every test generates learnings that feed the next round. Students build systems that compound intelligence over time, making creative output measurably smarter with every cycle.
At the core of Mirella's approach is a continuous feedback loop: Strategy to Structured Testing to Analysis to Iteration, back to Strategy. Every test generates learnings that feed the next round. Students build systems that compound intelligence over time, making creative output measurably smarter with every cycle.
At the core of Mirella's approach is a continuous feedback loop: Strategy to Structured Testing to Analysis to Iteration, back to Strategy. Every test generates learnings that feed the next round. Students build systems that compound intelligence over time, making creative output measurably smarter with every cycle.
The Growth Creative Machine
The Growth Creative Machine
The ultimate goal: a repeatable creative engine that scales. Mirella teaches students to build the operational infrastructure connecting research, production, testing, and analysis into one integrated system. This is how brands go from ad hoc creative to producing 50-100 variations per week with consistent quality and clear strategic direction.
The ultimate goal: a repeatable creative engine that scales. Mirella teaches students to build the operational infrastructure connecting research, production, testing, and analysis into one integrated system. This is how brands go from ad hoc creative to producing 50-100 variations per week with consistent quality and clear strategic direction.
The ultimate goal: a repeatable creative engine that scales. Mirella teaches students to build the operational infrastructure connecting research, production, testing, and analysis into one integrated system. This is how brands go from ad hoc creative to producing 50-100 variations per week with consistent quality and clear strategic direction.
Courses Taught by
Courses Taught by
Mirella
Mirella
A research-first, systems-based approach to creative strategy that turns intuition into repeatable processes
COURSE 102
State of Paid Social Advertising & Consumer Psychology
Advertising Psychology
Creative Funnel
Testing Frameworks
State of Paid Social
COURSE 102
State of Paid Social Advertising & Consumer Psychology
Advertising Psychology
Creative Funnel
Testing Frameworks
State of Paid Social
COURSE 102
State of Paid Social Advertising & Consumer Psychology
Advertising Psychology
Creative Funnel
Testing Frameworks
State of Paid Social
COURSE 103
Creative Fundamentals
Competitor Auditing
Audience Research
Creative Briefs
Messaging Angles
COURSE 103
Creative Fundamentals
Competitor Auditing
Audience Research
Creative Briefs
Messaging Angles
COURSE 103
Creative Fundamentals
Competitor Auditing
Audience Research
Creative Briefs
Messaging Angles
COURSE 210
Platform-Specific Advertising - TikTok
Building Blocks
Creative Deconstruction
Modular Production
Scaling Systems
COURSE 210
Platform-Specific Advertising - TikTok
Building Blocks
Creative Deconstruction
Modular Production
Scaling Systems
COURSE 210
Platform-Specific Advertising - TikTok
Building Blocks
Creative Deconstruction
Modular Production
Scaling Systems
COURSE 301
Research & Insights
Structured Testing
Performance Analysis
Creative Operations
Scaling Systems
COURSE 301
Research & Insights
Structured Testing
Performance Analysis
Creative Operations
Scaling Systems
COURSE 301
Research & Insights
Structured Testing
Performance Analysis
Creative Operations
Scaling Systems
COURSE 401
Brief Development
Structured Testing
Performance Analysis
Creative Operations
Scaling Systems
COURSE 401
Brief Development
Structured Testing
Performance Analysis
Creative Operations
Scaling Systems
COURSE 401
Brief Development
Structured Testing
Performance Analysis
Creative Operations
Scaling Systems
COURSE 403
Storyboarding
Structured Testing
Performance Analysis
Creative Operations
Scaling Systems
COURSE 403
Storyboarding
Structured Testing
Performance Analysis
Creative Operations
Scaling Systems
COURSE 403
Storyboarding
Structured Testing
Performance Analysis
Creative Operations
Scaling Systems
COURSE 501
Content Creation & Production
Structured Testing
Performance Analysis
Creative Operations
Scaling Systems
COURSE 501
Content Creation & Production
Structured Testing
Performance Analysis
Creative Operations
Scaling Systems
COURSE 501
Content Creation & Production
Structured Testing
Performance Analysis
Creative Operations
Scaling Systems
COURSE 601
Launching Ad Campaigns
Structured Testing
Performance Analysis
Creative Operations
Scaling Systems
COURSE 601
Launching Ad Campaigns
Structured Testing
Performance Analysis
Creative Operations
Scaling Systems
COURSE 601
Launching Ad Campaigns
Structured Testing
Performance Analysis
Creative Operations
Scaling Systems
Worksheets Made by
Worksheets Made by
Mirella
Mirella
Deep-dive modules across the ACA curriculum, from foundational research to advanced creative systems
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Title of Worksheet
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Key Frameworks You'll Learn
Key Frameworks You'll Learn
Proprietary methodologies developed by Mirella and taught exclusively at Ad Creative Academy
Building Blocks
Building Blocks
Break any ad into modular, reusable components. Catalogue hooks, proof elements, demonstrations, and CTAs by function. Recombine systematically to generate dozens of strategic variations from proven concepts.
Break any ad into modular, reusable components. Catalogue hooks, proof elements, demonstrations, and CTAs by function. Recombine systematically to generate dozens of strategic variations from proven concepts.
Break any ad into modular, reusable components. Catalogue hooks, proof elements, demonstrations, and CTAs by function. Recombine systematically to generate dozens of strategic variations from proven concepts.
Research-to-Brief Pipeline
Research-to-Brief Pipeline
A structured methodology for turning raw audience data, competitor analysis, and review mining into creative briefs that drive results. The research does the heavy lifting so every creative has strategic intent behind it.
A structured methodology for turning raw audience data, competitor analysis, and review mining into creative briefs that drive results. The research does the heavy lifting so every creative has strategic intent behind it.
A structured methodology for turning raw audience data, competitor analysis, and review mining into creative briefs that drive results. The research does the heavy lifting so every creative has strategic intent behind it.
Growth Creative Machine
Growth Creative Machine
The complete operational loop: Research, Produce, Test, Analyze, Iterate. Build a system that compounds creative intelligence over time, turning your team into a scalable performance creative engine.
The complete operational loop: Research, Produce, Test, Analyze, Iterate. Build a system that compounds creative intelligence over time, turning your team into a scalable performance creative engine.
The complete operational loop: Research, Produce, Test, Analyze, Iterate. Build a system that compounds creative intelligence over time, turning your team into a scalable performance creative engine.
Background & Experience
Background & Experience
Proprietary methodologies developed by Mirella and taught exclusively at Ad Creative Academy
Founder
Founder
Creative Milkshake
Creative Milkshake
$50M+
$50M+
Ad Spend Managed
Ad Spend Managed
Speaker
Speaker
AW Europe, Industry Events
AW Europe, Industry Events
Global
Global
Brands Across DTC, B2B, SaaS
Brands Across DTC, B2B, SaaS
Articles featuring
Articles featuring
Mirella
Mirella
In-depth insights from courses and frameworks
Academy News
The Creative OS Behind 3,000 Ads Per Month
Meta changed the rules with Andromeda. Learn how to build the creative operating system that wins in the new algorithm, without burning out or sacrificing quality.
Creative Strategy
What Is a Creative Strategist? Complete Career Guide 2026
A complete guide to what a creative strategist is, what they do day-to-day, the skills required, and how to build a career in the role. Updated for 2026.
Creative Testing and Performance
How to Build a Creative Testing System That Actually Scales
Learn the complete creative testing system from 3 Ad Creative Academy professors. Find your unicorn ad, build testing frameworks, and scale to 50-100 ads per week.
Meet the Professors Shaping the Future of Creative Strategy
Attend premium video lessons led by world-class experts from Meta, Google, top agencies, and high-performing brands, all focused on helping you become an AI-powered Creative Leader.
Carlotta Costanzo
Creative Performance Director at GAIN
Mirella Crespi
CEO at Creative Milkshake
Seth Godin
Marketing Visionary
Ashley Vinson
Ex-Creative Agency Partner @ Meta
Rory Flynn
Founder of Systematiq AI
George Mack
Chief Ad Officer at Ad professor
Udi Avital
Head of Creative at Meta
Chloe Rhys
VP of Creative at OpenStore
Reza Khadjavi
CEO of Motion Analytics
Jesse Ketonen
Founder of Shook Digital
Meet the Professors Shaping the Future of Creative Strategy
Attend premium video lessons led by world-class experts from Meta, Google, top agencies, and high-performing brands, all focused on helping you become an AI-powered Creative Leader.
Carlotta Costanzo
Creative Performance Director at GAIN
Mirella Crespi
CEO at Creative Milkshake
Seth Godin
Marketing Visionary
Ashley Vinson
Ex-Creative Agency Partner @ Meta
Rory Flynn
Founder of Systematiq AI
George Mack
Chief Ad Officer at Ad professor
Udi Avital
Head of Creative at Meta
Chloe Rhys
VP of Creative at OpenStore
Reza Khadjavi
CEO of Motion Analytics
Jesse Ketonen
Founder of Shook Digital
Meet the Professors Shaping the Future of Creative Strategy
Attend premium video lessons led by world-class experts from Meta, Google, top agencies, and high-performing brands, all focused on helping you become an AI-powered Creative Leader.
Carlotta Costanzo
Creative Performance Director at GAIN
Mirella Crespi
CEO at Creative Milkshake
Seth Godin
Marketing Visionary
Ashley Vinson
Ex-Creative Agency Partner @ Meta
Rory Flynn
Founder of Systematiq AI
George Mack
Chief Ad Officer at Ad professor
Udi Avital
Head of Creative at Meta
Chloe Rhys
VP of Creative at OpenStore
Reza Khadjavi
CEO of Motion Analytics
Jesse Ketonen
Founder of Shook Digital
Learn from Mirella at Ad Creative Academy
Learn from Mirella at Ad Creative Academy
Get certified in creative strategy with 30+ courses, 350+ templates, and access to the industry's leading minds.
Get certified in creative strategy with 30+ courses, 350+ templates, and access to the industry's leading minds.
Stay up to date with the Academy
Ad Creative Academy Ltd • © All Rights Reserved
Stay up to date with the Academy
Ad Creative Academy Ltd • © All Rights Reserved
Stay up to date with the Academy
Ad Creative Academy Ltd • © All Rights Reserved