Mirella Crespi
Mirella Crespi
Master the research, psychology, and creative strategy systems Mirella uses to turn insights into high-performing ads.
Master the research, psychology, and creative strategy systems Mirella uses to turn insights into high-performing ads.
About
About
About
Mirella
Mirella
Mirella
Crespi
Crespi
Crespi
CEO at Creative Milkshake
CEO at Creative Milkshake
Founder of Creative Milkshake, a leading performance creative agency serving global brands like Canva, American Express, Vinted, Wise, Ubisoft and more. Mirella has spent over a decade at the intersection of data and creativity, building the frameworks and systems that top-performing brands use to scale their advertising. She now teaches everything she knows at Ad Creative Academy.
Founder of Creative Milkshake, a leading performance creative agency serving global brands like Canva, American Express, Vinted, Wise, Ubisoft and more. Mirella has spent over a decade at the intersection of data and creativity, building the frameworks and systems that top-performing brands use to scale their advertising. She now teaches everything she knows at Ad Creative Academy.
10+
Years in Creative Strategy
36
Worksheets Provided
9
Courses at The Academy
Watch
Watch
Mirella
Mirella
Teach
Teach
How
How
Mirella
Mirella
Teaches
Teaches
A research-first, systems-based approach to creative strategy that turns intuition into repeatable processes
Deep Research First
Deep Research First
Mirella's philosophy starts with rigorous research, not brainstorming. Every creative decision is informed by audience analysis, competitive auditing, review mining, and performance data. She teaches students to build research-backed creative briefs so thorough they practically write the ad themselves. The best creatives are discovered through research, not invented through guesswork.
Mirella's philosophy starts with rigorous research, not brainstorming. Every creative decision is informed by audience analysis, competitive auditing, review mining, and performance data. She teaches students to build research-backed creative briefs so thorough they practically write the ad themselves. The best creatives are discovered through research, not invented through guesswork.
Mirella's philosophy starts with rigorous research, not brainstorming. Every creative decision is informed by audience analysis, competitive auditing, review mining, and performance data. She teaches students to build research-backed creative briefs so thorough they practically write the ad themselves. The best creatives are discovered through research, not invented through guesswork.
Modular Creative System
Modular Creative System
Mirella's signature Building Blocks framework breaks every creative into modular, reusable components: hooks, problem blocks, proof elements, demonstrations, and CTAs. Students learn to deconstruct top performers, catalogue each element by function, and recombine them systematically. One winning concept becomes 50 strategic variations.
Mirella's signature Building Blocks framework breaks every creative into modular, reusable components: hooks, problem blocks, proof elements, demonstrations, and CTAs. Students learn to deconstruct top performers, catalogue each element by function, and recombine them systematically. One winning concept becomes 50 strategic variations.
Mirella's signature Building Blocks framework breaks every creative into modular, reusable components: hooks, problem blocks, proof elements, demonstrations, and CTAs. Students learn to deconstruct top performers, catalogue each element by function, and recombine them systematically. One winning concept becomes 50 strategic variations.
Data-Driven Feedback Loop
Data-Driven Feedback Loop
At the core of Mirella's approach is a continuous feedback loop: Strategy to Structured Testing to Analysis to Iteration, back to Strategy. Every test generates learnings that feed the next round. Students build systems that compound intelligence over time, making creative output measurably smarter with every cycle.
At the core of Mirella's approach is a continuous feedback loop: Strategy to Structured Testing to Analysis to Iteration, back to Strategy. Every test generates learnings that feed the next round. Students build systems that compound intelligence over time, making creative output measurably smarter with every cycle.
At the core of Mirella's approach is a continuous feedback loop: Strategy to Structured Testing to Analysis to Iteration, back to Strategy. Every test generates learnings that feed the next round. Students build systems that compound intelligence over time, making creative output measurably smarter with every cycle.
The Growth Creative Machine
The Growth Creative Machine
The ultimate goal: a repeatable creative engine that scales. Mirella teaches students to build the operational infrastructure connecting research, production, testing, and analysis into one integrated system. This is how brands go from ad hoc creative to producing 50-100 variations per week with consistent quality and clear strategic direction.
The ultimate goal: a repeatable creative engine that scales. Mirella teaches students to build the operational infrastructure connecting research, production, testing, and analysis into one integrated system. This is how brands go from ad hoc creative to producing 50-100 variations per week with consistent quality and clear strategic direction.
The ultimate goal: a repeatable creative engine that scales. Mirella teaches students to build the operational infrastructure connecting research, production, testing, and analysis into one integrated system. This is how brands go from ad hoc creative to producing 50-100 variations per week with consistent quality and clear strategic direction.
Courses Taught by
Courses Taught by
Mirella
Mirella
A research-first, systems-based approach to creative strategy that turns intuition into repeatable processes
COURSE 102
State of Paid Social Advertising & Consumer Psychology
Discover the state of creative strategy and the importance of understanding advertising psychology.
State of Paid Social
Creative Strategy
Advertising Psychology
Creative Systems
COURSE 102
State of Paid Social Advertising & Consumer Psychology
Discover the state of creative strategy and the importance of understanding advertising psychology.
State of Paid Social
Creative Strategy
Advertising Psychology
Creative Systems
COURSE 102
State of Paid Social Advertising & Consumer Psychology
Discover the state of creative strategy and the importance of understanding advertising psychology.
State of Paid Social
Creative Strategy
Advertising Psychology
Creative Systems
COURSE 103
Creative Fundamentals
Learn the language and structure behind winning ad creatives.
Building Blocks
Messaging Angles
Creative Briefs
Creative Fundamentals
COURSE 103
Creative Fundamentals
Learn the language and structure behind winning ad creatives.
Building Blocks
Messaging Angles
Creative Briefs
Creative Fundamentals
COURSE 103
Creative Fundamentals
Learn the language and structure behind winning ad creatives.
Building Blocks
Messaging Angles
Creative Briefs
Creative Fundamentals
COURSE 210
Platform-Specific Advertising - TikTok
Learn how to create winning ads on TikTok.
TikTok Advertising
Creative Principles
Algorithm Insights
Creative Iteration
COURSE 210
Platform-Specific Advertising - TikTok
Learn how to create winning ads on TikTok.
TikTok Advertising
Creative Principles
Algorithm Insights
Creative Iteration
COURSE 210
Platform-Specific Advertising - TikTok
Learn how to create winning ads on TikTok.
TikTok Advertising
Creative Principles
Algorithm Insights
Creative Iteration
COURSE 302
Research & Insights
Conduct competitor analysis and gather insights to develop effective campaigns.
Audience Research
Creative Auditing
Competitor Analysis
Trend Research
COURSE 302
Research & Insights
Conduct competitor analysis and gather insights to develop effective campaigns.
Audience Research
Creative Auditing
Competitor Analysis
Trend Research
COURSE 302
Research & Insights
Conduct competitor analysis and gather insights to develop effective campaigns.
Audience Research
Creative Auditing
Competitor Analysis
Trend Research
COURSE 401
Brief Development
Learn to craft creative briefs that lead to impactful campaigns.
Creative Ideation
Hook Development
Ad Concepts
Sound-First Ads
COURSE 401
Brief Development
Learn to craft creative briefs that lead to impactful campaigns.
Creative Ideation
Hook Development
Ad Concepts
Sound-First Ads
COURSE 401
Brief Development
Learn to craft creative briefs that lead to impactful campaigns.
Creative Ideation
Hook Development
Ad Concepts
Sound-First Ads
COURSE 403
Storyboarding
Master visual storytelling by developing effective storyboards.
Script Writing
Storyboarding
Creative Briefs
Production Systems
COURSE 403
Storyboarding
Master visual storytelling by developing effective storyboards.
Script Writing
Storyboarding
Creative Briefs
Production Systems
COURSE 403
Storyboarding
Master visual storytelling by developing effective storyboards.
Script Writing
Storyboarding
Creative Briefs
Production Systems
COURSE 501
Content Creation & Production
Bring creative concepts to life through efficient workflows and platform-native content creation techniques.
Content Production
Video Techniques
Post-Production
Quality Assurance
COURSE 501
Content Creation & Production
Bring creative concepts to life through efficient workflows and platform-native content creation techniques.
Content Production
Video Techniques
Post-Production
Quality Assurance
COURSE 501
Content Creation & Production
Bring creative concepts to life through efficient workflows and platform-native content creation techniques.
Content Production
Video Techniques
Post-Production
Quality Assurance
COURSE 601
Launching Ad Campaigns
Learn the best practices for launching ad campaigns.
Creative Testing
Naming Conventions
Performance Analysis
Creative Pipeline
COURSE 601
Launching Ad Campaigns
Learn the best practices for launching ad campaigns.
Creative Testing
Naming Conventions
Performance Analysis
Creative Pipeline
COURSE 601
Launching Ad Campaigns
Learn the best practices for launching ad campaigns.
Creative Testing
Naming Conventions
Performance Analysis
Creative Pipeline
COURSE 704
The Growth Creative Operating System
Learn how the world's best creative teams produce more ads, reach more audiences, and stay ahead of the algorithm.
Growth Creative OS
Creative Systems
Cross-Functional Workflows
Scaling Systems
COURSE 704
The Growth Creative Operating System
Learn how the world's best creative teams produce more ads, reach more audiences, and stay ahead of the algorithm.
Growth Creative OS
Creative Systems
Cross-Functional Workflows
Scaling Systems
COURSE 704
The Growth Creative Operating System
Learn how the world's best creative teams produce more ads, reach more audiences, and stay ahead of the algorithm.
Growth Creative OS
Creative Systems
Cross-Functional Workflows
Scaling Systems
Worksheets Made by
Worksheets Made by
Mirella
Mirella
Deep-dive modules across the Ad Creative Academy curriculum, from foundational research to advanced creative systems
AI Prompts for Creative Strategists: Consumer Psychology Edition
Apply proven psychological frameworks like market awareness, emotional drivers, and persuasion principles to generate more compelling hooks, angles, and scripts.
AI Prompts for Creative Analysis & Development
Turn any ad into a structured analysis of hooks, angles, building blocks, and improvement opportunities to strengthen your creative strategy.
AI Prompts and Tools for Automating Audience Research
Use AI to uncover customer pain points, objections, desires, and buying triggers from reviews, forums, and customer conversations in minutes.
AI Prompts & Workflows For Trends Research
Identify emerging creative trends, native content styles, and platform patterns you can adapt into timely, high-performing ads.
AI Prompts for Sound-First Creative Development
Generate ad concepts built around trending audio and sound-led hooks designed to feel native to TikTok, Reels, and other short-form platforms.
AI Prompts for Hook Development
Create dozens of scroll-stopping hooks tailored to different awareness levels, emotional triggers, and messaging angles.
Key Frameworks You'll Learn
Key Frameworks You'll Learn
Proprietary methodologies developed by Mirella and taught exclusively at Ad Creative Academy
Building Blocks
Building Blocks
Break any ad into modular, reusable components. Catalogue hooks, proof elements, demonstrations, and CTAs by function. Recombine systematically to generate dozens of strategic variations from proven concepts.
Break any ad into modular, reusable components. Catalogue hooks, proof elements, demonstrations, and CTAs by function. Recombine systematically to generate dozens of strategic variations from proven concepts.
Break any ad into modular, reusable components. Catalogue hooks, proof elements, demonstrations, and CTAs by function. Recombine systematically to generate dozens of strategic variations from proven concepts.
Research-to-Brief Pipeline
Research-to-Brief Pipeline
A structured methodology for turning raw audience data, competitor analysis, and review mining into creative briefs that drive results. The research does the heavy lifting so every creative has strategic intent behind it.
A structured methodology for turning raw audience data, competitor analysis, and review mining into creative briefs that drive results. The research does the heavy lifting so every creative has strategic intent behind it.
A structured methodology for turning raw audience data, competitor analysis, and review mining into creative briefs that drive results. The research does the heavy lifting so every creative has strategic intent behind it.
Growth Creative Machine
Growth Creative Machine
The complete operational loop: Research, Produce, Test, Analyze, Iterate. Build a system that compounds creative intelligence over time, turning your team into a scalable performance creative engine.
The complete operational loop: Research, Produce, Test, Analyze, Iterate. Build a system that compounds creative intelligence over time, turning your team into a scalable performance creative engine.
The complete operational loop: Research, Produce, Test, Analyze, Iterate. Build a system that compounds creative intelligence over time, turning your team into a scalable performance creative engine.
Background & Experience
Background & Experience
Proprietary methodologies developed by Mirella and taught exclusively at Ad Creative Academy
Founder
Founder
Creative Milkshake
Creative Milkshake
$50M+
$50M+
Ad Spend Managed
Ad Spend Managed
Speaker
Speaker
Affiliate World, Industry Events
Affiliate World, Industry Events
Global
Global
Brands Across DTC, B2B, SaaS
Brands Across DTC, B2B, SaaS
Articles featuring
Articles featuring
Mirella
Mirella
In-depth insights from courses and frameworks
Academy News
The Creative OS Behind 3,000 Ads Per Month
Meta changed the rules with Andromeda. Learn how to build the creative operating system that wins in the new algorithm, without burning out or sacrificing quality.
Creative Strategy
What Is a Creative Strategist? Complete Career Guide 2026
A complete guide to what a creative strategist is, what they do day-to-day, the skills required, and how to build a career in the role. Updated for 2026.
Creative Testing and Performance
How to Build a Creative Testing System That Actually Scales
Learn the complete creative testing system from 3 Ad Creative Academy professors. Find your unicorn ad, build testing frameworks, and scale to 50-100 ads per week.
Meet the Professors Shaping the Future of Creative Strategy
Attend premium video lessons led by world-class experts from Meta, Google, top agencies, and high-performing brands, all focused on helping you become an AI-powered Creative Leader.
Zach Murray
Founder, Foreplay
Carlotta Costanzo
Creative Performance Director at GAIN
Mirella Crespi
CEO at Creative Milkshake
Seth Godin
Marketing Visionary
Ashley Vinson
Ex-Creative Agency Partner @ Meta
Rory Flynn
Founder of Systematiq AI
George Mack
Chief Ad Officer at Ad professor
Udi Avital
Head of Creative at Meta
Chloe Rhys
VP of Creative at OpenStore
Reza Khadjavi
CEO of Motion Analytics
Meet the Professors Shaping the Future of Creative Strategy
Attend premium video lessons led by world-class experts from Meta, Google, top agencies, and high-performing brands, all focused on helping you become an AI-powered Creative Leader.
Zach Murray
Founder, Foreplay
Carlotta Costanzo
Creative Performance Director at GAIN
Mirella Crespi
CEO at Creative Milkshake
Seth Godin
Marketing Visionary
Ashley Vinson
Ex-Creative Agency Partner @ Meta
Rory Flynn
Founder of Systematiq AI
George Mack
Chief Ad Officer at Ad professor
Udi Avital
Head of Creative at Meta
Chloe Rhys
VP of Creative at OpenStore
Reza Khadjavi
CEO of Motion Analytics
Meet the Professors Shaping the Future of Creative Strategy
Attend premium video lessons led by world-class experts from Meta, Google, top agencies, and high-performing brands, all focused on helping you become an AI-powered Creative Leader.
Zach Murray
Founder, Foreplay
Carlotta Costanzo
Creative Performance Director at GAIN
Mirella Crespi
CEO at Creative Milkshake
Seth Godin
Marketing Visionary
Ashley Vinson
Ex-Creative Agency Partner @ Meta
Rory Flynn
Founder of Systematiq AI
George Mack
Chief Ad Officer at Ad professor
Udi Avital
Head of Creative at Meta
Chloe Rhys
VP of Creative at OpenStore
Reza Khadjavi
CEO of Motion Analytics
Learn from Mirella at Ad Creative Academy
Learn from Mirella at Ad Creative Academy
Get certified in creative strategy with 30+ courses, 350+ templates, and access to the industry's leading minds.
Get certified in creative strategy with 30+ courses, 350+ templates, and access to the industry's leading minds.
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Ad Creative Academy Ltd • © All Rights Reserved
Stay up to date with the Academy
Ad Creative Academy Ltd • © All Rights Reserved
Stay up to date with the Academy
Ad Creative Academy Ltd • © All Rights Reserved