Evan Lee
Evan Lee
Discover how to analyze thumbstop rate, hold rate, CTR, and ROAS to uncover what’s really driving performance.
Discover how to analyze thumbstop rate, hold rate, CTR, and ROAS to uncover what’s really driving performance.
About
About
About
Evan
Evan
Evan
Lee
Lee
Lee
Head of Creative at Motion Analytics
Head of Creative at Motion Analytics
A creative analytics and performance marketing specialist focused on helping brands turn advertising data into smarter creative decisions. Evan currently serves as Head of Creative at Motion, where he works with performance marketers and creative teams to analyze ad performance, diagnose creative fatigue, and identify scalable winning patterns across campaigns. Evan specializes in translating metrics such as Thumbstop Rate, Hold Rate, CTR, CPM, and ROAS into actionable strategic insights that improve creative iteration and campaign performance.
Through his work in creative analytics and optimization, Evan helps marketers build reporting systems and analytical frameworks that connect performance data directly to creative strategy and execution.
A creative analytics and performance marketing specialist focused on helping brands turn advertising data into smarter creative decisions. Evan currently serves as Head of Creative at Motion, where he works with performance marketers and creative teams to analyze ad performance, diagnose creative fatigue, and identify scalable winning patterns across campaigns. Evan specializes in translating metrics such as Thumbstop Rate, Hold Rate, CTR, CPM, and ROAS into actionable strategic insights that improve creative iteration and campaign performance.
Through his work in creative analytics and optimization, Evan helps marketers build reporting systems and analytical frameworks that connect performance data directly to creative strategy and execution.
Watch
Watch
Evan
Evan
Teach
Teach
Frameworks
Frameworks
Evan
Evan
Teaches
Teaches
Data-driven systems for analyzing creative performance, identifying winning patterns, and turning metrics into actionable creative strategy.
Creative Performance Analysis
Creative Performance Analysis
Evan teaches how to evaluate ad performance using the metrics that matter most in modern paid social advertising, including Thumbstop Rate, Hold Rate, CTR, CPM, CPA, and ROAS. Students learn how to interpret performance signals and identify where creative is succeeding or failing across the funnel.
Evan teaches how to evaluate ad performance using the metrics that matter most in modern paid social advertising, including Thumbstop Rate, Hold Rate, CTR, CPM, CPA, and ROAS. Students learn how to interpret performance signals and identify where creative is succeeding or failing across the funnel.
Evan teaches how to evaluate ad performance using the metrics that matter most in modern paid social advertising, including Thumbstop Rate, Hold Rate, CTR, CPM, CPA, and ROAS. Students learn how to interpret performance signals and identify where creative is succeeding or failing across the funnel.
Creative Fatigue Diagnostics
Creative Fatigue Diagnostics
Not every performance drop is caused by audience saturation. Evan shows students how to diagnose creative fatigue by analyzing engagement trends, efficiency metrics, and performance decay over time so teams know when to refresh, iterate, or scale creative.
Not every performance drop is caused by audience saturation. Evan shows students how to diagnose creative fatigue by analyzing engagement trends, efficiency metrics, and performance decay over time so teams know when to refresh, iterate, or scale creative.
Not every performance drop is caused by audience saturation. Evan shows students how to diagnose creative fatigue by analyzing engagement trends, efficiency metrics, and performance decay over time so teams know when to refresh, iterate, or scale creative.
Reporting-to-Strategy Framework
Reporting-to-Strategy Framework
Good reporting should lead to better creative decisions. Evan teaches how to build reports that translate raw performance data into clear strategic direction, helping marketers identify scalable concepts, winning hooks, and optimization opportunities faster.
Good reporting should lead to better creative decisions. Evan teaches how to build reports that translate raw performance data into clear strategic direction, helping marketers identify scalable concepts, winning hooks, and optimization opportunities faster.
Good reporting should lead to better creative decisions. Evan teaches how to build reports that translate raw performance data into clear strategic direction, helping marketers identify scalable concepts, winning hooks, and optimization opportunities faster.
Metrics-Driven Iteration System
Metrics-Driven Iteration System
High-performing teams do not rely on guesswork. Evan teaches how to use creative analytics to guide testing, prioritize iterations, and systematically improve ad performance through structured optimization cycles.
High-performing teams do not rely on guesswork. Evan teaches how to use creative analytics to guide testing, prioritize iterations, and systematically improve ad performance through structured optimization cycles.
High-performing teams do not rely on guesswork. Evan teaches how to use creative analytics to guide testing, prioritize iterations, and systematically improve ad performance through structured optimization cycles.
Courses Taught by
Courses Taught by
Evan
Evan
Data-driven systems for analyzing creative performance, identifying winning patterns, and turning metrics into actionable creative strategy.
COURSE 701
Performance Analysis & Optimization
Master metrics and analytical frameworks that transform data insights into strategic creative decisions.
Creative Analytics
Performance Analysis
Creative Optimization
Marketing Metrics
COURSE 701
Performance Analysis & Optimization
Master metrics and analytical frameworks that transform data insights into strategic creative decisions.
Creative Analytics
Performance Analysis
Creative Optimization
Marketing Metrics
COURSE 701
Performance Analysis & Optimization
Master metrics and analytical frameworks that transform data insights into strategic creative decisions.
Creative Analytics
Performance Analysis
Creative Optimization
Marketing Metrics
Background & Experience
Background & Experience
Motion
Motion
Head of Creative
Head of Creative
$14B+
$14B+
Media Spend Analyzed Annually
Media Spend Analyzed Annually
Specialist
Specialist
Creative Performance Analytics
Creative Performance Analytics
50K
50K
Creative Strategists Community
Creative Strategists Community
Articles featuring
Articles featuring
Evan
Evan
In-depth insights from courses and frameworks
Meet the Professors Shaping the Future of Creative Strategy
Attend premium video lessons led by world-class experts from Meta, Google, top agencies, and high-performing brands, all focused on helping you become an AI-powered Creative Leader.
Zach Murray
Founder, Foreplay
Carlotta Costanzo
Creative Performance Director at GAIN
Mirella Crespi
CEO at Creative Milkshake
Seth Godin
Marketing Visionary
Ashley Vinson
Ex-Creative Agency Partner @ Meta
Rory Flynn
Founder of Systematiq AI
George Mack
Chief Ad Officer at Ad professor
Udi Avital
Head of Creative at Meta
Chloe Rhys
VP of Creative at OpenStore
Reza Khadjavi
CEO of Motion Analytics
Meet the Professors Shaping the Future of Creative Strategy
Attend premium video lessons led by world-class experts from Meta, Google, top agencies, and high-performing brands, all focused on helping you become an AI-powered Creative Leader.
Zach Murray
Founder, Foreplay
Carlotta Costanzo
Creative Performance Director at GAIN
Mirella Crespi
CEO at Creative Milkshake
Seth Godin
Marketing Visionary
Ashley Vinson
Ex-Creative Agency Partner @ Meta
Rory Flynn
Founder of Systematiq AI
George Mack
Chief Ad Officer at Ad professor
Udi Avital
Head of Creative at Meta
Chloe Rhys
VP of Creative at OpenStore
Reza Khadjavi
CEO of Motion Analytics
Meet the Professors Shaping the Future of Creative Strategy
Attend premium video lessons led by world-class experts from Meta, Google, top agencies, and high-performing brands, all focused on helping you become an AI-powered Creative Leader.
Zach Murray
Founder, Foreplay
Carlotta Costanzo
Creative Performance Director at GAIN
Mirella Crespi
CEO at Creative Milkshake
Seth Godin
Marketing Visionary
Ashley Vinson
Ex-Creative Agency Partner @ Meta
Rory Flynn
Founder of Systematiq AI
George Mack
Chief Ad Officer at Ad professor
Udi Avital
Head of Creative at Meta
Chloe Rhys
VP of Creative at OpenStore
Reza Khadjavi
CEO of Motion Analytics
Learn from Evan at Ad Creative Academy
Learn from Evan at Ad Creative Academy
Get certified in creative strategy with 30+ courses, 350+ templates, and access to the industry's leading minds.
Get certified in creative strategy with 30+ courses, 350+ templates, and access to the industry's leading minds.
Stay up to date with the Academy
Ad Creative Academy Ltd • © All Rights Reserved
Stay up to date with the Academy
Ad Creative Academy Ltd • © All Rights Reserved
Stay up to date with the Academy
Ad Creative Academy Ltd • © All Rights Reserved