Jesse is focused on exploring how AI is transforming modern advertising, creative production, and marketing operations. As the co-founder of Shook, Jesse helps brands scale performance video production using generative AI, automation, and intelligent creative systems. Through Shook, Jesse and his team have helped more than 300 brands produce tens of thousands of performance videos driving hundreds of millions in revenue globally.

His work sits at the intersection of AI, creativity, and performance marketing, with a focus on generative image and video systems, AI-assisted production, and scalable creative infrastructure. Jesse explores how marketers can integrate AI across the entire creative pipeline, from ideation and scripting to production, optimization, and content generation at scale.