Reza Khadjavi
Reza Khadjavi
An intimate conversation with Motion Analytic’s CEO on why creative became the new growth lever, and how AI is redefining the role of the modern creative strategist.
An intimate conversation with Motion Analytic’s CEO on why creative became the new growth lever, and how AI is redefining the role of the modern creative strategist.
About
About
About
Reza
Reza
Reza
Khadjavi
Khadjavi
Khadjavi
CEO of Motion Analytics
CEO of Motion Analytics
Co-Founder and CEO of Motion, a platform focused on helping brands analyze and improve creative performance through AI-powered insights and advertising analytics. Reza has spent more than a decade building companies in the direct-to-consumer ecommerce space. Before Motion, he co-founded Shoelace, one of the first apps on Shopify designed to automate advertising for merchants. Shoelace later evolved into a growth marketing agency serving leading ecommerce and DTC brands.
Through his work across software, creative analytics, and performance marketing, Reza has become known for helping marketers use data and AI to make smarter creative decisions and scale winning ads more effectively.
Co-Founder and CEO of Motion, a platform focused on helping brands analyze and improve creative performance through AI-powered insights and advertising analytics. Reza has spent more than a decade building companies in the direct-to-consumer ecommerce space. Before Motion, he co-founded Shoelace, one of the first apps on Shopify designed to automate advertising for merchants. Shoelace later evolved into a growth marketing agency serving leading ecommerce and DTC brands.
Through his work across software, creative analytics, and performance marketing, Reza has become known for helping marketers use data and AI to make smarter creative decisions and scale winning ads more effectively.
10+
Years in DTC Commerce
50K+
Creative Strategist Community
$14B+
Media Spend Analyzed Annually
Watch
Watch
Reza
Reza
Teach
Teach
Frameworks
Frameworks
Reza
Reza
Teaches
Teaches
How AI, automation, and creative intelligence are reshaping the role of modern marketers.
From Targeting to Creative
From Targeting to Creative
Reza explains how iOS14 fundamentally shifted advertising from audience targeting toward creative performance. As algorithms became better at distribution, creative became the primary driver of growth and differentiation.
Reza explains how iOS14 fundamentally shifted advertising from audience targeting toward creative performance. As algorithms became better at distribution, creative became the primary driver of growth and differentiation.
Reza explains how iOS14 fundamentally shifted advertising from audience targeting toward creative performance. As algorithms became better at distribution, creative became the primary driver of growth and differentiation.
The Rise of the Creative Strategist
The Rise of the Creative Strategist
Modern creative strategists operate between analytics and creativity, bridging performance data with creative decision-making. Reza explores why these “hybrid thinkers” became essential in the post-iOS14 advertising landscape.
Modern creative strategists operate between analytics and creativity, bridging performance data with creative decision-making. Reza explores why these “hybrid thinkers” became essential in the post-iOS14 advertising landscape.
Modern creative strategists operate between analytics and creativity, bridging performance data with creative decision-making. Reza explores why these “hybrid thinkers” became essential in the post-iOS14 advertising landscape.
AI as Strategic Leverage
AI as Strategic Leverage
AI is not replacing creative strategists - it is amplifying them. Reza discusses how marketers can use AI agents, automations, and intelligent systems to eliminate repetitive work and operate at higher strategic levels.
AI is not replacing creative strategists - it is amplifying them. Reza discusses how marketers can use AI agents, automations, and intelligent systems to eliminate repetitive work and operate at higher strategic levels.
AI is not replacing creative strategists - it is amplifying them. Reza discusses how marketers can use AI agents, automations, and intelligent systems to eliminate repetitive work and operate at higher strategic levels.
Building an AI-Powered Creative Flywheel
Building an AI-Powered Creative Flywheel
Winning teams combine creative systems, iteration, analytics, and AI into scalable creative flywheels. Reza shares how organizations can build operational leverage through intelligent automation and creative velocity.
Winning teams combine creative systems, iteration, analytics, and AI into scalable creative flywheels. Reza shares how organizations can build operational leverage through intelligent automation and creative velocity.
Winning teams combine creative systems, iteration, analytics, and AI into scalable creative flywheels. Reza shares how organizations can build operational leverage through intelligent automation and creative velocity.
Courses Taught by
Courses Taught by
Reza
Reza
How AI, automation, and creative intelligence are reshaping the role of modern marketers.
COURSE 105
The AI-Powered Creative Strategist - Conversation with Reza Khadjavi
Explore how creative strategists evolved into essential polymaths and discover practical AI implementation strategies.
Performance Analysis
Creative Analytics
AI Advertising
Creative Intelligence
COURSE 105
The AI-Powered Creative Strategist - Conversation with Reza Khadjavi
Explore how creative strategists evolved into essential polymaths and discover practical AI implementation strategies.
Performance Analysis
Creative Analytics
AI Advertising
Creative Intelligence
COURSE 105
The AI-Powered Creative Strategist - Conversation with Reza Khadjavi
Explore how creative strategists evolved into essential polymaths and discover practical AI implementation strategies.
Performance Analysis
Creative Analytics
AI Advertising
Creative Intelligence
Background & Experience
Background & Experience
Co-Founder & CEO
Co-Founder & CEO
Motion Analytics
Motion Analytics
1000s
1000s
Ads Analyzed Daily
Ads Analyzed Daily
$14B+
$14B+
Media Spend Analyzed Annually
Media Spend Analyzed Annually
Pioneer
Pioneer
AI-Powered Creative Strategy
AI-Powered Creative Strategy
Articles featuring
Articles featuring
Reza
Reza
In-depth insights from courses and frameworks
Creative Strategy
What Is a Creative Strategist? Complete Career Guide 2026
A complete guide to what a creative strategist is, what they do day-to-day, the skills required, and how to build a career in the role. Updated for 2026.
Creative Strategy
Ad Creative Academy Review 2026: Is the $2,499 Certification Worth It?
Thinking about becoming a certified creative strategist? This 2026 review breaks down our course. Discover what it teaches, who it's for, and if it aligns with your goals.
Meet the Professors Shaping the Future of Creative Strategy
Attend premium video lessons led by world-class experts from Meta, Google, top agencies, and high-performing brands, all focused on helping you become an AI-powered Creative Leader.
Zach Murray
Founder, Foreplay
Carlotta Costanzo
Creative Performance Director at GAIN
Mirella Crespi
CEO at Creative Milkshake
Seth Godin
Marketing Visionary
Ashley Vinson
Ex-Creative Agency Partner @ Meta
Rory Flynn
Founder of Systematiq AI
George Mack
Chief Ad Officer at Ad professor
Udi Avital
Head of Creative at Meta
Chloe Rhys
VP of Creative at OpenStore
Reza Khadjavi
CEO of Motion Analytics
Meet the Professors Shaping the Future of Creative Strategy
Attend premium video lessons led by world-class experts from Meta, Google, top agencies, and high-performing brands, all focused on helping you become an AI-powered Creative Leader.
Zach Murray
Founder, Foreplay
Carlotta Costanzo
Creative Performance Director at GAIN
Mirella Crespi
CEO at Creative Milkshake
Seth Godin
Marketing Visionary
Ashley Vinson
Ex-Creative Agency Partner @ Meta
Rory Flynn
Founder of Systematiq AI
George Mack
Chief Ad Officer at Ad professor
Udi Avital
Head of Creative at Meta
Chloe Rhys
VP of Creative at OpenStore
Reza Khadjavi
CEO of Motion Analytics
Meet the Professors Shaping the Future of Creative Strategy
Attend premium video lessons led by world-class experts from Meta, Google, top agencies, and high-performing brands, all focused on helping you become an AI-powered Creative Leader.
Zach Murray
Founder, Foreplay
Carlotta Costanzo
Creative Performance Director at GAIN
Mirella Crespi
CEO at Creative Milkshake
Seth Godin
Marketing Visionary
Ashley Vinson
Ex-Creative Agency Partner @ Meta
Rory Flynn
Founder of Systematiq AI
George Mack
Chief Ad Officer at Ad professor
Udi Avital
Head of Creative at Meta
Chloe Rhys
VP of Creative at OpenStore
Reza Khadjavi
CEO of Motion Analytics
Learn from Reza at Ad Creative Academy
Learn from Reza at Ad Creative Academy
Get certified in creative strategy with 30+ courses, 350+ templates, and access to the industry's leading minds.
Get certified in creative strategy with 30+ courses, 350+ templates, and access to the industry's leading minds.
Stay up to date with the Academy
Ad Creative Academy Ltd • © All Rights Reserved
Stay up to date with the Academy
Ad Creative Academy Ltd • © All Rights Reserved
Stay up to date with the Academy
Ad Creative Academy Ltd • © All Rights Reserved